April 14, 2024

TECNO and RSG Forge Year-Long Partnership

TECNO and RSG Forge Year-Long Partnership to Ignite Esports in the Philippines and Malaysia

Global smartphone innovator TECNO and Southeast Asia’s premier esports organization, RSG, are joining forces for a year-long partnership, kicking off in April 2024. This collaboration builds upon their successful venture in 2023, aiming to elevate competitive gaming, empower esports communities, and foster excitement across the Philippines and Malaysia.

Building on Success: Continued Support and Expansion

This year’s initiative strengthens TECNO’s role as an official sponsor for RSG Philippines. Additionally, TECNO will extend its support to RSG Malaysia, marking its entry into the Malaysian esports scene. Beyond sponsorships, both brands will curate community-driven esports outreach programs specifically designed for the Philippines and Malaysia.

Elevating the Game: Partnerships and Player Engagement

The partnership brings a multi-faceted approach to esports development:

  • Supporting Top Talent: TECNO will fuel the competitive spirit of RSG Philippines and RSG Malaysia players by providing them with the resources they need to dominate esports tournaments.
  • Empowering Communities: Collaborative outreach programs will cultivate local esports ecosystems in both countries, fostering growth and engagement among aspiring players and fans.
  • Inspiring with Ambassadors: RSG players will don the TECNO brand as official gaming ambassadors, inspiring future generations of esports competitors.

Shared Vision, Mutual Benefits

Nana Chen, TECNO’s regional marketing director, emphasizes the alignment between TECNO’s commitment to smartphone innovation and the pursuit of competitive excellence within RSG. This partnership allows TECNO to provide the best gaming experience while engaging and exciting passionate gamers across the Philippines and Malaysia.

Jayf Soh, CEO and Founder of RSG, echoes the excitement, highlighting the shared values of innovation and peak performance. He anticipates this expanded partnership to solidify RSG’s position as a leading platform for esports aspirants and to witness mutual growth between the two brands.

Pulse Nova Entertainment: A Catalyst for Growth

Pulse Nova Entertainment, a key player in the gaming entertainment marketing scene, played a pivotal role in facilitating this partnership. Cindy Lim, Head of Sales at Pulse Nova Entertainment, expresses their enthusiasm for uniting these industry giants. She envisions TECNO and RSG forging meaningful partnerships that mobilize gamers worldwide.

Showcasing Excellence: Players, Jerseys, and Content

RSG Philippines and RSG Malaysia players will proudly display the TECNO logo on their jerseys as they gear up for the upcoming MPL PH and MPL MY Season 13 tournaments. TECNO’s support will empower these teams to push boundaries and set new standards in esports arenas.

Fans can expect even more engagement through the co-creation of exciting gaming activities and content. This collaboration kicks off with “Raider’s Rumble 2.0,” a community livestream event held in late March. Furthermore, the rosters of both RSG teams will serve as TECNO’s official gaming ambassadors throughout 2024, commencing with the launches of the TECNO POVA 6 PRO in the Philippines (March) and the TECNO POVA 6 PRO 5G in Malaysia (April).

A Winning Combination: RSG’s Victories and TECNO’s Innovation

The partnership brings together a powerhouse esports team and a cutting-edge smartphone brand. RSG Philippines, a dominant force in Mobile Legends: Bang Bang (MLBB), boasts recent victories like the ONE Esports MPL Invitational (MPLI) 2023 championship, the Mobile Legends SEA Cup 2022 championship, and the MPL PH Season 9 title (2022).

Meanwhile, RSG Malaysia, another MLBB powerhouse, has secured wins in the Kohai SEA Championship Season 2 (2023) and the MPL Malaysia Season 7.

TECNO and RSG’s year-long collaboration promises to be a game-changer, igniting esports passion and innovation across the Philippines and Malaysia. With their combined expertise and dedication, they aim to empower esports talent, cultivate thriving communities, and inspire a new generation of gaming enthusiasts.

Inspiring gaming communities

On the community front, TECNO and RSG aim to develop local outreach programmes such as community livestreams and on-ground activities in the Philippines and Malaysia. Stay tuned to RSG’s social media pages on Facebook (RSG PH, RSG MY), Instagram (RSG PH, RSG MY) and Tiktok (RSG PH, RSG MY).

 

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