July 15, 2024

TCL Asia-Pacific Launch Showcases Latest Innovations

TCL Asia-Pacific Launch Showcases Latest Innovations

TCL reveals exciting brand updates and new product range including Mini LED QLED TVS, Soundbars, and Domestic Appliances

Bangkok, Thailand – TCL recently showcased its newest multi-category goods for the Asia Pacific market at an exclusive launch event in Bangkok. TCL is the world’s TOP 2 TV brand and the TOP 1 98-inch TV brand. TCL’s most recent product line-up demonstrates its dedication to providing customers in the region with the very best in technological innovation, from stunning picture quality with its 2023 C Series Mini LED and QLED TVs to FreshIN air conditioner and a slew of innovative and stylish appliances to enable a healthier and more convenient lifestyle.

TCL ranks as the second-best TV brand in the region of Asia-Pacific.

According to OMDIA’s most recent Global TV Sets Report, TCL is the world’s #2 TV Brand. With a concentration on the Asia Pacific area, TCL is making its mark all over the world. The company is pleased to have the top spot for TV brands in Australia and the Philippines, Myanmar, and Indonesia, respectively. TCL reported that they are quickly moving up the ranks in other important regions like Thailand, a tribute to their dedication to provide millions of APAC customers the cutting-edge technological solutions they deserve.

Expanding Imaginations Through Innovative Display Technology

TCL, a pioneer and leader in Mini LED technology, has proudly introduced its latest generation of Mini LED TVs to audiences in Asia Pacific. The C845 is the newest addition to TCL’s Mini LED TV lineup, with more local dimming zones at work providing infinite contrast dimensions, high efficiency and wide luminous angle Mini LEDs to achieve the highest brightness levels to date of HDR 2000 nits. Available in 55-, 65-, 75-, and 85-inch models and backed by the AiPQ Processor 3.0, the TCL C845 delivers outstanding picture quality combined with unparalleled sound thanks to Dolby Vision IQ and Dolby Atmos.

Countless Colors and Endless Entertainment with All-New C64 and C74 Series QLED TVs

For gamers, TCL introduced its new C74 Series QLED TVs available in 55-, 65-, and 75-inch models. These TVs combine QLED with Full Array Local Dimming technology, 4K HDR Pro, and 144Hz Motion Clarity Pro for smooth, sharp, and colorful HDR picture quality. TCL also released its new C64 Series QLED TVs available in 43-, 50-, 55-, 65-, 75-, and 85-inch models. These TVs are equipped with TCL QLED technology for outstanding color expression, certified with Dolby Vision and Dolby Atmos, and packed with a 120Hz Game Accelerator.

To deliver a truly immersive experience, TCL also unveiled its new 2023 S64 Series Dolby Audio Soundbars. These soundbars guarantee silky smooth audio with rich bass tones, even with the volume turned right up.

Enhanced Domestic Appliances for a Healthier, More Convenient Lifestyle

TCL also launched a suite of new products for the home with the aim of enabling a seamless and healthy connected lifestyle.

The brand introduced its third-generation of TCL Air Conditioners, with its new innovative Gentle Cool and FreshIN Series. These air conditioners allow customers to experience more pleasant atmospheric conditions and more accurate temperature control, with the addition of improved health benefits and lower energy consumption.

With sustainability in mind, TCL Refrigerators are equipped with a new Multi Air Flow system. This system ensures that food is properly cooled by surrounding it with fresh air wherever it is placed, keeping it fresher for longer. In addition, Automatic Anion Release Technology (AAT) adds a special mineral material to the cabinet’s interior lining, providing extra purification and anti-oxidation benefits.

TCL also introduced its new P3 Series Washing Machines across Asia Pacific. These washing machines are rated as A-class in both energy efficiency and noise level. They have a low environmental impact, largely thanks to TCL Brushless Digital Inverter technology. This technology allows the washing machine’s motor to rotate at the optimum speed for the load, using less energy than conventional washing machines.

Developing Sustainable Technology for People and the Planet: TCL’s Commitment

As a leading consumer electronics company, TCL is committed to technology solutions that are socially responsible, have a low impact on the environment, and are developed and manufactured in the most sustainable way.

Igniting Passion in Sports; TCL Highlights New Sponsorships for Asia Pacific Market

TCL has long been a champion of sports, making it an integral part of its global strategy as it aims to strengthen its influence around the world. In Asia Pacific, TCL announced that it is supporting several leading teams and events across the region.

TCL is proud to be bringing the world’s largest basketball tournament to the Philippines ahead of the forthcoming FIBA Basketball World Cup 2023, which will be hosted by multiple nations in Asia for the first time in its history.

Beyond basketball, TCL has set up a number of well-established partnerships with some of the world’s leading football teams, including the Spanish and Italian national teams as well as with one of the most iconic football clubs in the world – Arsenal, who enjoy a large Asian fanbase. Catering to the needs of Aussie sports fans, TCL are also proud sponsors of the Australian Football League and the Melbourne Renegades cricket team.

Through this ambitious sponsorship pipeline, TCL hopes to further demonstrate its commitment to Asia Pacific, offering customers in the region access to the latest and greatest innovations and experiences.

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