Qiddiya and MOONTON Expand Partnership
Qiddiya and MOONTON Expand Partnership to Elevate Mobile Legends: Bang Bang Esports Globally
Mobile Legends: Bang Bang (MLBB) Esports receives a major boost as MOONTON Games and Qiddiya City announce an expanded global partnership. This exciting collaboration strengthens Qiddiya’s commitment to fostering the esports ecosystems of one of the world’s most popular mobile games.
Elevated Experiences for Global Audiences
The extended partnership brings elevated experiences to MLBB tournaments worldwide. Qiddiya City will serve as the Global Presenting Partner for the M6 World Championship and Official Sponsor for premier leagues like MPL MENA Seasons 5 & 6 and MPL Indonesia Seasons 13 & 14.
Fans can expect engaging activations like the Qiddiya Play of the Day, showcasing the best in-game plays through curated replays, and the Qiddiya Legends Award, recognizing outstanding players and performances in MPL Indonesia and MPL MENA.
Multi-Level Support for Local MLBB Communities
This partnership goes beyond marquee events. Qiddiya and MOONTON commit to providing multi-level support for MLBB competitive communities in key territories. This reinforces their commitment to building a sustainable environment for esports athletes and fans worldwide
Quotes from Key Figures
Adrian Cher, Esports Head of Business Development and Sales at MOONTON Games, emphasizes the partnership’s focus on global community engagement: “Our strengthened partnership reinforces our commitment to deliver captivating experiences to global communities. Fans will be closer than ever to their esports heroes through even more immersive entertainment features.”
Mike Milanov, Chairman of the Advisory Board Gaming & Esports at Qiddiya, highlights their shared vision for growth: “Our continued partnership is a testament to our shared vision for growing the global gaming & esports community. We’re proud to play a role in the continued success of Mobile Legends and its esports ecosystems.”
MLBB’s Meteoric Rise in Esports
MLBB consistently ranks among the most-watched esports events, with viewership reaching new heights each season. MPL Indonesia Season 13 recently became the most-watched MPL event ever, reaching a peak concurrent viewership of 2,225,961, according to Esports Charts.
MPL MENA, experiencing consistent audience growth, recently underwent an overhaul reflecting its rapid advancement within the MLBB esports ecosystem.
A Thriving Future for MLBB Esports
This expanded partnership between Qiddiya and MOONTON Games promises an exciting future for MLBB Esports. Fans can expect even more engaging experiences, while communities worldwide benefit from increased support and a sustainable ecosystem.
In December 2023, Qiddiya City became the first-ever Global Presenting Sponsor of the M5 World Championship which achieved the historic peak concurrent views (PCU) of 5,067,106, becoming the 2nd most watched esports event in 2023 and the 3rd most watched of all time, according to esports analytics partner, Esports Charts.
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