Riot Games Philippines Revives PC Cafe Culture with "Riot Unlocked"

Riot Games Philippines Revives PC Cafe Culture with “Riot Unlocked”

Bringing Back the Glory Days: Riot Games Philippines Launches Pilot Program for PC Cafes

In a move to revitalize the pre-pandemic popularity of computer shops and enhance the local esports scene, Riot Games Philippines unveils “Riot Unlocked,” a pioneering PC cafe program. Debuting on July 15th, 2024, the pilot program partners with TNC Cyber Cafe, a leading Filipino franchise chain.

Boosting Accessibility and Community for Filipino Gamers

Riot Unlocked aims to make League of Legends, a popular esports title from Riot Games, more accessible to Filipino gamers. This program serves as an additional avenue for players who lack a powerful PC or reliable internet connection at home.

“We’re excited to launch Riot Unlocked,” says Joel Guzman, Country Manager of Riot Games Philippines. “This initiative coincides with a growing esports scene in the Philippines, where gamers crave a stronger sense of community.” He emphasizes that Riot Unlocked not only enhances accessibility but also pays homage to the roots of Filipino gaming culture – the iconic computer shops.

Premium League of Legends Experience at TNC Cyber Cafes

Beyond TNC’s modern and comfortable gaming areas with high-speed internet, Riot Unlocked promises a premium League of Legends experience. Players at participating TNC branches will enjoy exclusive perks:

Unlocked Champions: Experiment with a wider range of characters.
XP Boosts: Level up faster and unlock in-game rewards quicker.
LAN Tournaments: Compete with friends and fellow gamers in thrilling local area network tournaments.
Access to Thousands of Skins: Personalize your favorite champions with unique cosmetic options.

Benefits for Partner PC Cafes

Participating TNC Cyber Cafes won’t just be offering a premium gaming experience. Riot Games Philippines extends exclusive benefits to its partners, including:

Support for Local Community Tournaments: Organize engaging events for players.
Official Swag for Players: Enhance the gaming experience with exclusive merchandise.

Eric Redulfin, CEO of TNC Group, shares his enthusiasm for the partnership: “This initiative aligns perfectly with TNC’s vision of going beyond gaming. We’re thrilled to be part of Riot Unlocked’s pilot run. Together, we can reinvigorate gaming communities and make PC titles more accessible. Not only will this bring back the golden age of PC cafes, but it will also foster a stronger sense of community among Filipino players.”

Pilot Program Locations and Future Goals

The initial phase of Riot Unlocked, Riot Games Philippines Revives Internet Cafes will be available in 13 TNC Cyber Cafe branches across the Philippines, including Metro Manila locations (Lerma, Loyola, P. Noval, Morayta, Welcome Rotonda), and branches in Dasmariñas Cavite, Lipa, Salitran, Digos, Bacolod USLS, Tagbilaran, Cebu HQ, and Butuan.

Kimi Salazar, MOBA Brand Manager at Riot Games Philippines, emphasizes the program’s long-term vision: “Riot Unlocked aims to transform PC cafes into community hubs for League of Legends and other Riot Games titles. It’s a way to express gratitude to our loyal players and encourage them to experience the unparalleled community vibe of PC cafes. By partnering with PC cafes, we’re optimistic about building a stronger community for Filipino gamers and revitalizing League of Legends Philippines.”

Visit the participating TNC Cyber Cafe near you and experience an enhanced League gaming experience starting July 15! Follow Riot Games on Facebook and Instagram to stay updated with the latest news and announcements.