MOONTON Games and Fairrie Forge Two-Year Partnership
MOONTON Games and Fairrie Forge Two-Year Partnership to Bring Exclusive MLBB-Inspired Swiss Watches and Jewelry
KUALA LUMPUR, MALAYSIA, – In a landmark announcement, MOONTON Games, the developer and publisher of Mobile Legends: Bang Bang (MLBB), and Fairrie, a Gen-Z jewelry and watch brand dedicated to gaming and esports, have unveiled a two-year partnership aimed at enhancing the MLBB M Series tournaments. This collaboration will support the upcoming M6 World Championship and extend through to the M7 World Championship. Known as one of the world’s premier esports events, the M Series tournaments continue to captivate global audiences, with the M5 World Championship drawing an impressive 5.06 million Peak Concurrent Viewers (PCV), according to Esports Charts.
The partnership will introduce exclusive jewelry and watch collections inspired by the rich lore of MLBB, allowing fans and esports athletes to wear accessories that embody their MLBB identities. The M6 World Champions will be honored with Champions Medals, Champions Rings, and the limited-edition M Series Swiss-made watches—Fairrie M6 Dreamwatch. This marks the first time in M Series history that Champions Rings will be awarded alongside the Champions Medals.
Fairrie will also launch three exclusive MLBB-themed collections for fans: MLBB Mythic, Miya Moonlight, and Zhuxin Fairrie Tale. These collections will be available online from November 2024 to January 2026 via their website and TikTok shop, as well as during the M6 World Championship at the IOI Grand Exhibition & Convention Center and the Axiata Arena Bukit Jalil in Kuala Lumpur.
The MLBB Mythic Collection will include the limited-edition Fairrie M6 Dreamwatch with the iconic M Series logo, serving as a reminder to its wearers that it’s “Time to Dream.” This collection will feature pendants, rings, bracelets, and collectibles inspired by the MLBB mascot, Fairrieland Zuzu Dragon, and the game’s hero roles. Exclusively available to players ranked Mythic and above, the collection allows highly skilled players to showcase their in-game achievements in the real world, symbolizing their journey from the game to reality.
The jewelry collections inspired by popular MLBB heroes Miya and Zhuxin will reflect their rich backstories and in-game abilities. The Miya Moonlight Collection, inspired by her celestial-themed bow and arrows, will be fully luminous, glowing bright blue in the dark. The Zhuxin Fairrie Tale Collection will be adorned with Fairrie Dreamstone, a precious black spinel gemstone associated with dreams coming true, and will feature motifs such as butterflies, flowers, and the character’s iconic lantern.
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, expressed enthusiasm about the partnership: “We are excited to partner with Fairrie to elevate the MLBB experience for our community. This partnership opens new avenues for creativity and self-expression, allowing players to carry a piece of the game with them. The exclusive accessory lines aim to create a lasting impact beyond the game, fostering a sense of belonging and pride among our gaming and esports communities.”
Oran Rochrungrangsee, Chairman of Fairrie, echoed this sentiment: “We are thrilled to partner with MOONTON Games to bring the vibrant world of MLBB into the realm of fashion. This collaboration allows us to craft meaningful pieces, strengthen our commitment to connecting with MLBB gaming and esports fans, and highlight the creativity of young artists on a global scale. We believe that by merging artistry and fashion with gaming culture, we can inspire greater self-expression among players, making their gaming journey even more personal and memorable.”
The partnership was formalized at the MLBB Malaysia Creator Awards Ceremony 2024, held on October 27 at the Le Méridien Petaling Jaya Hotel in Kuala Lumpur. The ceremony celebrated the contributions of top MLBB content creators, business partners, agencies, and media representatives to the growth of the MLBB Malaysia ecosystem. At the ceremony, Fairrie served as the Official Prize Sponsor, presenting the Fairrie M6 Dreamwatches to award recipients.
The collaboration between MOONTON Games and Fairrie promises to bring a new level of engagement and creativity to the MLBB community, merging the worlds of esports and fashion in a way that celebrates both the game and its players. With exclusive jewelry and watches, fans can now carry a piece of MLBB with them, symbolizing their achievements and passion for the game.
For those eager to get their hands on these unique pieces, the collections will be available online and during the M6 World Championship in Kuala Lumpur. This partnership not only elevates the gaming experience but also fosters a sense of pride and belonging among the MLBB community.
Experience the blend of gaming and fashion with the new MLBB-inspired collections, and celebrate your in-game achievements in style.
Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.
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