Honor of Kings launches green campaign to connect in-game actions with real-world conservation

Honor of Kings launches green campaign to connect in-game actions with real-world conservation

TiMi Studio Group and Level Infinite have launched a global campaign for Honor of Kings that turns players’ in-game activities into support for real-world forest conservation. The initiative is part of the 2025 Green Game Jam, organized by Playing for the Planet and backed by the United Nations Environment Programme (UNEP).

The campaign aims to raise environmental awareness while encouraging players to participate in virtual events that lead to tangible support for forests in Southeast Asia and South America.

Game. Learn. Act.

Running until April 22, the event Protect Nature, Protect All Life introduces players to four unique forest ecosystems and 18 rare or endangered species through an interactive in-game storyline.

Players complete daily tasks to earn Forest Breath tokens, unlocking story chapters filled with educational content crafted by forest conservation experts.

As players make progress, they contribute to a global progress bar. Once the bar reaches 100%, Honor of Kings will purchase and retire certified carbon credits to support these four forest protection projects:

Katingan Peatland Restoration and Conservation Project (Indonesia)
Kuamut Rainforest Conservation Project (Malaysia)
Rimba Raya Biodiversity Reserve Project (Indonesia)
Brazilian Amazon APD Grouped Project (Brazil)

All projects are rated by Sylvera, an independent agency ensuring their quality and effectiveness.

Unlock a free Legendary skin: Sakeer – Verdant Serenity

From April 10 to May 4, players can join the Match for Green mini-game to unlock the Legendary skin Sakeer – Verdant Serenity for free.

By completing missions, logging in daily, and sharing the event with friends, players earn tokens that unlock the skin. Featuring fresh animations, voice lines, and skill effects, this forest-inspired design emphasizes the theme of reconnecting with nature.

Turning gameplay into real-world action

This campaign is powered by Play for Good, a platform by Tencent Games that transforms virtual achievements into real-life acts of kindness and impact.

Both Protect Nature, Protect All Life and Match for Green are part of this year’s Green Game Jam, which challenges game studios around the world to embed environmental messages into gameplay.